Challenge: Full responsibility for design, layout and production. All assets, including: logo, product icons, color palette, typography, advertising, brochures, business cards, Power Point templates, posters and exhibit graphics, responsive web and brand guidelines. Carried out an extensive image search for 6 categories, then developed a treatment/style to be used throughout the brand.
Challenge: Develop a brand that ‘westernized’ the original eastern concept of the ‘Spirit of Lupin’ circles (Chakras) - promote Lupin and it’s values to it’s employees through prominent in-house graphics and promotional materials, create print/digital brand/toolkit with a link to brand assets.
Responsible for: Entire re-brand, that included logo development, business cards, letterheads, envelopes, Power Point templates, promotional brochure, brand tool-kit (with Google Drive link to assets), series of icons to promote Lupin’s core values, landing pages (responsive), extensive interior building graphics, multiple off-site visits, presenting to client, meeting with vendors, researching competitors brand so Lupin’s new look stood out.
Challenge: Utilizing existing brand logo, create a range of cohesive collateral promoting clients products. Print and digital.
Responsible for: All layouts, including: typography, color palette, image selection and treatment.
Challenge: Developed a full range assets that reflect clients name and business for trade shows, web banners, DM and collateral.
Responsible for: Color palette, typography, image research/selection and all layouts.
Logo previously created.
Challenge: Create a brand that portrayed strength and confidence with a underlining ethical apporach.
Responsible for: Overall concept and layouts, image selection, additional graphics, color palette and typography.
Logo provided.
Clients include:
Becker & Poliakoff
Rariatin Valley Community College
Lumendi
Lupin Somerset
Sealand
PeproTech
Responsible for: Working with approved logos, color palettes, typography, brand assets and photography to create layouts using brand assets to compliment each page. Created all necessary assets to reflect layout options for, but not limited to: acceptable logo use, logo safe area, infographic styling, advertising, exhibit graphics, social media presence, email signatures and presentations.
Wrote content for all Visual Identity specific pages. Attended photoshoots when necessary, dealt directly with clients to discuss final content and templates when needed.
Link to any guideline book is available on request.
