Challenge: Using brand fonts and logos create a series of ads that promote the client’s brands, global presence and 165 years of business.
Responsible for: Producing layouts using the clients logo as a base for all imagery, image search for each ad, retouching and layout.
Background: An off-site shoot, for client’s product, ‘Cynch’. In multiple combinations of fittings and sizes. Client supplied prototypes for shoot, resulting in extensive retouching.
Responsible for: Directing 2 day shoot, extensive retouching, including ‘adding a hand’, and developing an easy-read icon to show mounting options/combinations.
Ad layout previously developed.
Challenge: Create a cohesive set of ads, promoting the clients range of speciality products. Utilizing brand logo.
Responsible for: Full design that included: image search and styling, typography, color palette and layout.
Challenge: Design a striking ad promoting the clients successful year with their partner ‘Maersk’.
Responsible for: Creating clean, eye-catching layouts using supplied content.
Challenge: Create and ad utilizing brand colors promoting online degrees.
Responsible for: Developing the concept using the ‘o’ of poly to embrace the ad content, typography and layout.
Challenge: Using brand fonts, in store imagery and assigned heading, design a full spread advertisement promoting both client’s online capabilities and their ‘high street’ experiences in NYC.
Responsible for: Overall layout, additional imagery and appropriate icon development.
Challenge: Create a new ad layout to be used throughout all campaigns, using existing brand fonts and logos. This particular campaign was a series of 5 ads. The purpose to draw attention to the clients achievements, with short punchy headings and minimal body copy.
Responsible for: All layout, typography, image selection and treatment.
Challenge: Using brand fonts and partner logos develop an ad that promotes the client’s latest route, into Canada.
Responsible for: Creating concept that represented client’s existing destinations, in the US and overseas, and highlighted the new route destination.
